Alabastra

Alabastra, a luxury lifestyle cannabis brand, is a celebration of nature, culture, and connoisseurship. Born from a deep appreciation for cannabis and its historical and societal significance, Alabastra offers a discerning range of products, notably the solventless ice water hash, crafted meticulously using renewable processes and presented in recyclable packaging. The brand personifies a spirit of exploration, striving for excellence while honoring environmental and community commitments, thus catering to a growing market of discerning consumers who value quality, sustainability, and taste.

The visual identity of Alabastra – from its name and theme to its striking graphics and photography – was carefully curated by me, aimed at embodying its unique character and sophisticated spirit. The persuasive brand copy, a key component of the brand’s narrative, was expertly crafted by my colleague, Author Len Words. Together, we aimed to create a brand that truly resonates with its audience, emphasizing Alabastra’s commitment to excellence and sustainability, and its affinity for the extraordinary.